University Towns

Looking to tap in locations with high proportions of Gen Z? University towns might be for you. According to research into properties and accommodation targeted exclusively at students, Leeds, which has five universities and one of the biggest student populations, has the top spot with 16,225, followed by Nottingham with 15,422 properties, where it's estimated that more than 60,000 students attend the city's three universities. Birmingham - home to five universities - was third in the league table, with 14,829 properties, no doubt due to the fact it has the biggest student population outside London.

University towns are prime locations for experiential marketing, pop-ups, and sampling campaigns due to their vibrant, student-driven atmosphere and high footfall. With students actively seeking out new experiences and open to engaging with brands, these areas present a unique opportunity to connect with the Gen Z demographic, known for their brand loyalty and social influence. From bustling city centres to student union spaces, these locations offer unmatched visibility and audience interaction, ensuring your brand activation leaves a lasting impression. Check out our list of the best brand activation spaces in university towns around the UK below.