Sheffield City Centre attracts a steady stream of high-intent visitors each week, with 210000 people passing through. The average spend per visit is £70.00, and dwell time averages 75 minutes. 65% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 52% women and 48% men. In terms of age, 41% are 25–39, 22% are 40–58, 28% are 16–24, 9% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Sheffield City Centre offers brands a commercially valuable environment to engage target customers.