Birmingham's Premier Destination for Innovative Brand Experiences
The Bullring, Birmingham's largest and most iconic shopping destination, offers an unparalleled platform for brand activations, experiential marketing, and consumer engagement. Located in the heart of the UK's second-largest city, this retail powerhouse is home to 120 shops, including anchor stores like Selfridges, and connects directly to Birmingham New Street Station and the Grand Central complex.
With its exceptional footfall and diverse audience, The Bullring provides an ideal setting for creating memorable brand experiences that resonate with millions of visitors from across the Midlands and beyond. The Bullring Shopping Centre offers a dynamic platform for brand activations, combining retail excellence with Birmingham's vibrant urban atmosphere. Its central location, massive footfall, and diverse audience provide the perfect stage for creating impactful brand moments that resonate with millions of visitors weekly.
From interactive product demonstrations to immersive brand experiences, The Bullring allows brands to engage with a fashion-conscious, predominantly female audience in a bustling, high-energy environment. Whether you're planning a product launch, an experiential campaign, or a sampling event, our world-class setting will elevate your brand activation to new heights, offering unparalleled exposure and engagement opportunities in one of the UK's most exciting retail destinations.
Leverage Birmingham's young, diverse population and The Bullring's strategic location to create unforgettable brand experiences that capture the imagination of millions of shoppers from across the Midlands and beyond.
Transport Links
Train: Birmingham New Street Station (directly connected)
Bus: Multiple routes serving the city centre
Metro: Bull Street stop nearby
Car: Multiple car parks available
Nearby Attractions
Birmingham Museum and Art Gallery
Birmingham Hippodrome
National SEA LIFE Centre Birmingham
Library of Birmingham
Birmingham Cathedral... Read more
The Midlands, England
Demographics
% ABC1
60%
Avg. spend/visit
£73
Avg. dwell time/visit
110 mins
Men
36%
Women
64%
Weekly footfall
761,538
Age
(Z) 16-24 yrs - 24%
(Y) 25-39 yrs - 24%
(X) 40-58 yrs - 29%
(BB) 59-68 yrs - 23%
This data was provided by the location provider. Data is common to all spaces within the location.