New Road is a vibrant street in Brighton's Cultural Quarter, offering a unique setting for experiential marketing and brand activations. Its mix of cultural venues and dining options makes it ideal for engaging with a diverse, culturally-engaged audience.
Key features:
320,000 weekly visitors
One space available for brand promotions
Links Royal Pavilion gardens to North Laine district
Home to theatres, cafes, bars, and restaurants
600% increase in lingering activity due to street design
Transport links:
Train: Brighton station a short walk away
Bus: Numerous routes serve Brighton city centre
Car: Various car parks in the city centre
Cycling: Bike lanes connect to the area
Nearby areas of interest:
Royal Pavilion: Exotic palace and museum
Brighton Dome: Major performance venue
Theatre Royal: Historic theatre
Brighton Museum & Art Gallery: Cultural attraction
The Lanes: Quaint shopping area with independent stores
New Road's position in Brighton's Cultural Quarter, combined with its high footfall and diverse attractions, creates excellent opportunities for engaging brand experiences. The mix of cultural visitors, diners, and tourists offers a varied audience for impactful marketing campaigns in this vibrant part of Brighton.... Read more
The South, England
Demographics
% ABC1
69%
Avg. spend/visit
£35
Avg. dwell time/visit
22 mins
Men
52%
Women
48%
Weekly footfall
319,422
Age
(Z) 16-24 yrs - 24%
(Y) 25-39 yrs - 36%
(X) 40-58 yrs - 22%
(BB) 59-68 yrs - 18%
This data was provided by the location provider. Data is common to all spaces within the location.