Manchester's Urban Oasis for Dynamic Brand Experiences
Piccadilly Gardens, the largest stretch of open green space in Manchester city centre, offers an unparalleled platform for brand activations and experiential marketing. Located between the creative Northern Quarter and bustling Market Street, this pedestrian zone provides an ideal setting for creating memorable brand experiences among a diverse, urban audience in the heart of Manchester. Piccadilly Gardens offers a dynamic platform for brand activations, combining urban green space with city centre buzz. Its central location, substantial footfall, and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Manchester.
With three strategically positioned spaces available, brands can engage with consumers in various settings, from those relaxing in the gardens to commuters and shoppers passing through. The gardens' position as the heart of the city offers brands the opportunity to connect with the whole stratum of Manchester's demographic, from locals and tourists to business professionals and students.
The combination of green space, urban amenities, and high footfall makes Piccadilly Gardens an ideal location for a wide range of brand activations, from interactive displays and product launches to sampling campaigns and pop-up experiences.
Key Features
Largest open green space in Manchester city centre
Water features and art installations
Spectacular architecture and memorial statues
Surrounded by a mix of Victorian shops and modern office towers
Numerous benches encouraging extended dwell times
Bordered by hotels, offices, and department stores
Transport Links
Train: Manchester Piccadilly Station (4th busiest outside London)
Tram: Piccadilly Gardens stop
Bus: Central hub for city's public transport system
Walking: Main pedestrian route from Piccadilly Station
Nearby Attractions
Northern Quarter
Manchester Arndale shopping centre
Market Street
Manchester Art Gallery
National Football Museum... Read more
The North, England
Demographics
% ABC1
51%
Avg. spend/visit
£35
Avg. dwell time/visit
45 mins
Men
39%
Women
61%
Weekly footfall
800,000
Age
(Z) 16-24 yrs - 24%
(Y) 25-39 yrs - 31%
(X) 40-58 yrs - 26%
(BB) 59-68 yrs - 19%
This data was provided by the location provider. Data is common to all spaces within the location.