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O-Week is the one moment each year when Australia’s universities bring together massive Gen Z crowds in a single, high-energy campus festival—making it the ideal environment for impactful brand activations. These premium sampling and engagement spaces allow brands to connect with students at scale, build awareness early in the academic year, and drive meaningful trial within a highly influential audience. With activation sites available across major universities in NSW, VIC, QLD, SA, WA, and the ACT, clients can plan seamless national campaigns that tap into concentrated foot traffic, strong student curiosity, and a vibrant festival atmosphere. Purpose-designed for experiential marketing, each location offers a strategic platform for product sampling, demonstrations, and interactive experiences tailored to Gen Z engagement.
