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O-Week is the one moment each year when Australia’s universities bring together large Gen Z audiences in a single, high energy campus environment, making it one of the most effective settings for impactful brand activations that target the typically impossible to reach Gen-Z audience. These premium university activation and sampling spaces allow brands to connect with students at scale, build awareness early in the academic year, and open the door for meaningful trials with a highly influential audience. With O-Week activation spaces available across major universities in NSW, VIC, QLD, SA, WA and the ACT, brands can plan seamless national experiential marketing campaigns that tap into concentrated foot traffic, strong student curiosity and a vibrant campus festival atmosphere. Purpose designed for Gen Z university marketing, each location offers a strategic platform for O-Week experiential marketing, product sampling, demonstrations and interactive brand experiences.
Enquire now to explore available O-Week activation opportunities and plan your campus campaign.
