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Universities
RMIT
New
From £2,181/day
Main information
Description
RMIT University is one of Australia’s busiest and most urbanised campuses, positioned across multiple high-density city and inner-city precincts in Melbourne. With its flagship City Campus spanning Swanston Street, Bowen Street, and La Trobe Street, RMIT delivers some of the strongest footfall and highest visibility of any university environment—ideal for large-scale activations, sampling campaigns, roaming activity and branded student engagement.
Movement across the campus is constant throughout the day, driven by high volumes of students from design, engineering, business, media, health, technology, TAFE and international programs. Key activation areas include Bowen Street, Alumni Courtyard, the Media Precinct, Building 80 forecourt, and major city-facing walkways. These open and accessible zones offer excellent exposure to both campus traffic and broader CBD pedestrian flow.
The campus peaks during O-Week, Welcome Days, Market Days, showcase festivals, club events and lunchtime rushes, with extended dwell times that support meaningful engagement. RMIT’s blend of creative, tech-driven and culturally diverse students provides strong opportunities for brands to connect with a responsive and socially active audience.
With its high footfall, central CBD setting, interconnected laneways and energetic student culture, RMIT University offers one of Melbourne’s most impactful environments for experiential marketing and activation-led campaigns.
Movement across the campus is constant throughout the day, driven by high volumes of students from design, engineering, business, media, health, technology, TAFE and international programs. Key activation areas include Bowen Street, Alumni Courtyard, the Media Precinct, Building 80 forecourt, and major city-facing walkways. These open and accessible zones offer excellent exposure to both campus traffic and broader CBD pedestrian flow.
The campus peaks during O-Week, Welcome Days, Market Days, showcase festivals, club events and lunchtime rushes, with extended dwell times that support meaningful engagement. RMIT’s blend of creative, tech-driven and culturally diverse students provides strong opportunities for brands to connect with a responsive and socially active audience.
With its high footfall, central CBD setting, interconnected laneways and energetic student culture, RMIT University offers one of Melbourne’s most impactful environments for experiential marketing and activation-led campaigns.
Victoria, Australia
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Demographics
Avg. dwell time/visit
47 mins
% ABC1
64%
Avg. spend/visit
£8
Women
49%
Men
51%
This data was provided by the location provider
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Floor plan
TBC
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