Adelaide University attracts a steady stream of high-intent visitors each week, with 185000 people passing through. The average spend per visit is £14.80, and dwell time averages 42 minutes. 64% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 53% women and 47% men. In terms of age, 27% are 25–39, 9% are 40–58, 62% are 16–24, 2% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Adelaide University offers brands a commercially valuable environment to engage target customers.