University of Technology Sydney attracts a steady stream of high-intent visitors each week, with 165000 people passing through. The average spend per visit is £16.00, and dwell time averages 50 minutes. 67% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 49% women and 51% men. In terms of age, 29% are 25–39, 8% are 40–58, 61% are 16–24, 2% are 59–68. With its strong footfall, affluent audience, and broad age distribution, University of Technology Sydney offers brands a commercially valuable environment to engage target customers.