University of Newcastle (Central Coast) attracts a steady stream of high-intent visitors each week, with 30000 people passing through. The average spend per visit is £10.00, and dwell time averages 55 minutes. 50% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 56% women and 44% men. In terms of age, 35% are 25–39, 12% are 40–58, 50% are 16–24, 3% are 59–68. With its strong footfall, affluent audience, and broad age distribution, University of Newcastle (Central Coast) offers brands a commercially valuable environment to engage target customers.