Australian National University (ANU) attracts a steady stream of high-intent visitors each week, with 115000 people passing through. The average spend per visit is £15.90, and dwell time averages 51 minutes. 72% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 51% women and 49% men. In terms of age, 36% are 25–39, 10% are 40–58, 52% are 16–24, 2% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Australian National University (ANU) offers brands a commercially valuable environment to engage target customers.