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Universities
University of Sydney
New
From £3,115/day
Main information
Description
The University of Sydney offers one of Australia’s most active and influential campus environments, ideal for high visibility brand activations, experiential campaigns, pop ups, and large scale sampling during O Week. Set in Camperdown/Darlington, moments from the Sydney CBD, the campus experiences exceptional pedestrian flow from students, academics, researchers, professional staff, and visitors moving across lecture theatres, laboratories, cafés, courtyards, and key transit connections.
Blending iconic sandstone architecture with contemporary learning hubs and expansive outdoor spaces, the University of Sydney provides multiple premium activation points. The 3m x 3m and 6m x 3m sites suit everything from compact pop ups to larger immersive builds. High traffic hotspots include Eastern Avenue, the Quadrangle lawns, Fisher Library forecourt, Wentworth Building plaza, Cadigal Green, and the walking corridors linking City Road, Darlington, and the Technology Precinct. These areas benefit from strong weekday movement, long dwell times, and peak engagement during O Week, semester commencements, club fairs, graduation seasons, and lunchtime rush periods.
Positioned within Sydney’s leading education and innovation corridor, the campus is surrounded by Royal Prince Alfred Hospital, the Charles Perkins Centre, Sydney Biomedical Accelerator, student accommodation precincts, and nearby UTS and Notre Dame campuses. This generates substantial crossover footfall from medical staff, researchers, tech professionals, commuters, and international visitors. Combined with a diverse and globally recognised student population, the University of Sydney delivers one of the most valuable activation environments in Australia for brands targeting Gen Z, postgraduates, early career professionals, and culturally diverse urban audiences.
Blending iconic sandstone architecture with contemporary learning hubs and expansive outdoor spaces, the University of Sydney provides multiple premium activation points. The 3m x 3m and 6m x 3m sites suit everything from compact pop ups to larger immersive builds. High traffic hotspots include Eastern Avenue, the Quadrangle lawns, Fisher Library forecourt, Wentworth Building plaza, Cadigal Green, and the walking corridors linking City Road, Darlington, and the Technology Precinct. These areas benefit from strong weekday movement, long dwell times, and peak engagement during O Week, semester commencements, club fairs, graduation seasons, and lunchtime rush periods.
Positioned within Sydney’s leading education and innovation corridor, the campus is surrounded by Royal Prince Alfred Hospital, the Charles Perkins Centre, Sydney Biomedical Accelerator, student accommodation precincts, and nearby UTS and Notre Dame campuses. This generates substantial crossover footfall from medical staff, researchers, tech professionals, commuters, and international visitors. Combined with a diverse and globally recognised student population, the University of Sydney delivers one of the most valuable activation environments in Australia for brands targeting Gen Z, postgraduates, early career professionals, and culturally diverse urban audiences.
New South Wales, Australia
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Demographics
Avg. dwell time/visit
120 mins
% ABC1
85%
Avg. spend/visit
£7
Women
56%
Men
44%
These are estimates based on publicly available demographic and travel-mode research for the University of Sydney and inner-Sydney census data.
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Floor plan
TBC
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