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Universities
Macquarie University
New
From £997/day
Main information
Description
Macquarie University’s O-Week offers one of Sydney’s most concentrated opportunities to connect with a young, socially active, and highly engaged audience. Set within a major metropolitan campus in the heart of the Macquarie Park innovation corridor, the university delivers a lively mix of domestic and international students, academic staff, and visitors moving through vibrant outdoor thoroughfares and central meeting zones.
As a flagship period in the student calendar, O-Week generates exceptional dwell time and high-volume foot traffic across key campus hubs. Brands can leverage this momentum with dynamic activations ranging from immersive experiential builds to product sampling, technology showcases, demonstrations, and wellbeing experiences. Large open courtyards, landscaped walkways, and plaza-style spaces offer adaptable environments designed for high visibility and energetic engagement, ensuring strong cut-through with a Gen Z audience seeking discovery, connection, and novelty.
Macquarie University O-Week provides a prime platform for brands looking to engage with a diverse, high-energy student population at a moment of peak curiosity and campus activity. Its strong daily footfall, connected location, and versatile outdoor spaces make it ideal for impactful casual leasing, experiential marketing, and standout activation campaigns.
As a flagship period in the student calendar, O-Week generates exceptional dwell time and high-volume foot traffic across key campus hubs. Brands can leverage this momentum with dynamic activations ranging from immersive experiential builds to product sampling, technology showcases, demonstrations, and wellbeing experiences. Large open courtyards, landscaped walkways, and plaza-style spaces offer adaptable environments designed for high visibility and energetic engagement, ensuring strong cut-through with a Gen Z audience seeking discovery, connection, and novelty.
Macquarie University O-Week provides a prime platform for brands looking to engage with a diverse, high-energy student population at a moment of peak curiosity and campus activity. Its strong daily footfall, connected location, and versatile outdoor spaces make it ideal for impactful casual leasing, experiential marketing, and standout activation campaigns.
New South Wales, Australia
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Demographics
Avg. dwell time/visit
60 mins
% ABC1
62%
Avg. spend/visit
£7
Women
53%
Men
47%
Estimates based on public data, student/staff totals, and typical campus traffic.
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Floor plan
TBC
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Frequently Asked Questions