January Sales

January provides a unique and underrated opportunity for brand activations. It is typically a low marketing-spend month after a manic Christmas, providing a larger share of voice for those that do execute campaigns whilst competitors are quiet. Consumer demand for experience, as festive activities are packed up, means that an openness to trying something new as a result of entering into a new year is high, providing a unique opportunity for brands to engage. January sales launched across retailers post-Christmas are increasing YoY, with a rising demand for discounts and bargains as shoppers seek better value amid the cost of living crisis. So explore the best spaces to activate drawing in the crowds for the January sales during the most underrated month of the year here: