Bluewater attracts a steady stream of high-intent visitors each week, with 326923 people passing through. The average spend per visit is £82.00, and dwell time averages 89 minutes. 86% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 63% women and 37% men. In terms of age, 32% are 25–39, 30% are 40–58, 14% are 16–24, 24% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Bluewater offers brands a commercially valuable environment to engage target customers.