Q4 / Golden Quarter

Own the Golden Quarter: prime, high-footfall spaces for your peak-season campaigns

Be inspired

Q4 is the biggest quarter in the retail calendar — and the most valuable window to put your brand in front of buying-ready shoppers. 

Peak-season space books up fast, so securing your location early is the difference between a standout campaign and a missed opportunity. 

Activating in these high-footfall venues through the Golden Quarter allows you to:

  • Capitalize on Retail Spikes: capture surging footfall across the UK's top shopping centres and iconic destinations during Black Friday and payday weekends.
  • Engage Festive Audiences: Reach high-intent shoppers during the run-up to Christmas and the party season, when audiences are actively browsing, gifting, and treating themselves.
  • Drive End-of-Year ROI: Turn passive browsers into active customers—perfect for launching seasonal products, driving festive sales, or building end-of-year brand awareness.

Top UK Locations for Q4 & Golden Quarter Activations
Explore our curated selection of the best peak-season spaces, instantly bookable on lo:live, to start planning your campaign today:

  • London & The South: Westfield London, Westfield Stratford City, Battersea Power Station, The O2, Bluewater, Lakeside, Outernet, Southbank Riverside, Old Spitalfields Market, Brighton i360.
  • The Midlands & North: Trafford Centre, Victoria Leeds, Metrocentre, Eldon Square, Derbion, Centre:mk, Millennium Square (Leeds), Leeds City Square.
  • Scotland: St James Quarter.