The Metrocentre attracts a steady stream of high-intent visitors each week, with 300000 people passing through. The average spend per visit is £177.00, and dwell time averages 134 minutes. 62% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 65% women and 35% men. In terms of age, 38% are 25–39, 31% are 40–58, 12% are 16–24, 19% are 59–68. With its strong footfall, affluent audience, and broad age distribution, The Metrocentre offers brands a commercially valuable environment to engage target customers.