Brighton i360 attracts a steady stream of high-intent visitors each week, with 182000 people passing through. The average spend per visit is £35.00, and dwell time averages 20 minutes. 69% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 48% women and 52% men. In terms of age, 36% are 25–39, 22% are 40–58, 24% are 16–24, 18% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Brighton i360 offers brands a commercially valuable environment to engage target customers.