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Once the festive season is over, it’s not all post-Christmas blues, as retailers and consumers relish the prospect of eagerly anticipated January sales. While Christmas swallows up savings, savvy consumers keep a good pot back for spending on this discount bonanza.
Sales start as early as Boxing Day, with many extending throughout January, and this ever- discount-fest is an unmissable opportunity for experiential. Consumers break up the bleak mid-winter by flocking to the shops when online shopping simply doesn’t offer the same buzz. That’s the perfect brand engagement mindset.
Our new January Delight collection is packed with crowd-pulling locations that offer irresistible deals and offers so that brands can find the perfect spaces for their own target-busting winter campaigns.