Black Friday

Black Friday is the most significant retail event of the year, with evidence reflecting spend to grow YoY. As the cost of living crisis continues, 63% of consumers feel Black Friday promotions are more important due to financial concerns. Yet, many are becoming disillusioned with offers, meaning brands need to work harder to reach consumers - providing a key opportunity for brand experience. As physical in-store shopping remains prominent over online, footfall will soar for this pre-Christmas spending spree, extending well beyond one day. Explore our shortlist of locations in close proximity to retailers fully invested in pulling in the crowds with deals and offers, and connect with consumers at a pivotal time for experiential marketing.