Westfield La Maquinista is the largest shopping centre in Catalonia, offering an exceptional platform for experiential marketing and brand activations in Barcelona. Its diverse retail mix and strategic location attract a wide range of visitors, providing excellent exposure for promotional activities.
Key features:
Nearly 1.5 million visitors per month
Over 150 retailers across three retail floors
4.6 million people in the catchment area
Average dwell time of over two hours
Four strategically positioned spaces for brand activations
Transport links:
Metro: L1 to Torre Baró Vallbona station
Bus: Multiple routes serve the centre
Car: 4,800 parking spaces available
Nearby areas of interest:
Barcelona city centre: Easy access to major attractions
Barcelona beaches: Popular coastal areas nearby
Parc del Fòrum: Large events space
Parc de la Ciutadella: Historic park with zoo and museums
Sagrada Familia: Iconic Gaudí landmark (short metro ride)
La Maquinista's position as a major retail destination in Barcelona, combined with the city's diverse population of locals, international residents, and tourists, creates numerous opportunities for engaging brand experiences. The centre's high footfall and long dwell times provide an ideal environment for impactful marketing campaigns.... Read more
Spain, Europe
Demographics
% ABC1
61%
Avg. spend/visit
£63
Avg. dwell time/visit
138 mins
Men
54%
Women
46%
Weekly footfall
303,846
Age
(Z) 16-24 yrs - 25%
(Y) 25-39 yrs - 36%
(X) 40-58 yrs - 28%
(BB) 59-68 yrs - 11%
2019 CACI studies. Data is common to all spaces within the location.