Gen Z

Generation Z describes a unique demographic born during the late 1990’s- 2012, encompassing several distinct trends that all brands should be paying attention to. Their rapidly rising purchasing power, propensity to impact social issues, digital aptitude, and environmental sensitivity has fueled the emergence of a huge market of brands appealing to this audience, as well as existing brands shifting their focus. Despite being digital natives, this demographic has a strong desire for in-person experiences, with 73% found to prefer in-store shopping to online as it allows them to disconnect from the digital world. Physical brand experience is therefore a key pillar for Gen Z brand's strategies, with the right location essential to reach this audience. 

For brands looking to capture the attention of this influential audience, creating impactful in-person marketing events, pop-ups, and experiential campaigns is essential. The physical brand experience plays a pivotal role in fostering trust and loyalty among Gen Z consumers. Selecting the right location for these activations is critical to maximize engagement and drive meaningful interactions. Whether it's a pop-up shop, sampling event, or an experiential marketing activation, the right setting can amplify your brand's message and create lasting connections with this audience. Explore our curated Gen Z collection below to discover ideal spaces for your next brand activation and tap into this vibrant, experience-driven market segment.