London's Innovative Urban Village for Dynamic Brand Experiences
Kings Cross Estate, a 67-acre urban redevelopment zone adjacent to King's Cross Station and St Pancras, offers an unparalleled platform for brand activations and experiential marketing. This thriving 'city-within-a-city' provides an ideal setting for creating memorable brand experiences among a diverse, affluent audience in one of London's most exciting new neighbourhoods. Kings Cross Estate offers a dynamic platform for brand activations, combining cutting-edge business environments with a vibrant cultural and residential community. Its strategic location and diverse audience provide the perfect stage for creating impactful brand moments in one of London's most innovative urban developments.
With eight strategically positioned outside spaces available, brands can engage with consumers in various high-traffic settings, from the bustling Granary Square to the unique Coal Drops Yard. The estate's popularity among young professionals, students, and visitors offers brands the opportunity to connect with a wide cross-section of demographics, from tech-savvy millennials to cultural enthusiasts.
The combination of business hub, residential community, and cultural destination makes Kings Cross Estate an ideal location for a wide range of brand activations, from tech product launches to lifestyle experiences and pop-up events.
Key Features
1,120 homes and 750 student residences
2.7 million sq. ft of office, retail, F&B, and leisure space
Home to 120+ businesses including Google, Facebook, Universal Music, and Havas
Two primary schools and a university
Eclectic range of shops, restaurants, and a marketplace
Sports and community facilities
40% of the area dedicated to open space, including parks and squares
Largely pedestrianised area
Transport Links
Train: King's Cross and St Pancras stations
Underground: King's Cross St Pancras (multiple lines)
Bus: Numerous routes serving the area
Cycling: Dedicated cycle lanes and bike storage facilities
Nearby Attractions
British Library
Wellcome Collection
London Canal Museum
Camley Street Natural Park
Platform Theatre... Read more