Kings Cross Estate attracts a steady stream of high-intent visitors each week, with 325000 people passing through. The average spend per visit is £35.00, and dwell time averages 20 minutes. 85% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 46% women and 54% men. In terms of age, 41% are 25–39, 22% are 40–58, 28% are 16–24, 9% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Kings Cross Estate offers brands a commercially valuable environment to engage target customers.