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Christmas is the perfect season for experiential marketing, when consumers venture out to: enjoy the festive atmosphere, engage with experiences, indulge in treats, and spend on gifts. With many brands allocating more generous budgets to Christmas campaigns, selecting the right location to optimise ROI is essential. Activating where there is an established festive atmosphere will not only complement a seasonal campaign, but also offers a cheerful and receptive footfall. This collection showcases some of the best destinations hosting magical ice rinks, bustling markets, Santa’s grotto’s, and more this Christmas.