The Oracle is the region's premier retail and leisure complex, offering an excellent platform for experiential marketing and brand activations. Its riverside location and diverse offerings make it ideal for engaging with a wide range of visitors in this thriving Thames Valley town.
Key features:
16 million annual visitors
Three spaces available for brand promotions (inside and riverside)
80+ stores including major high street brands
40 bars, cafes, and restaurants
82% ABC1 demographic
Transport links:
Train: Reading station (UK's busiest commuter station) nearby
Bus: Numerous routes serve Reading town centre
Car: 2,500 parking spaces available
River: Boat services on the River Kennet (seasonal)
Nearby areas of interest:
Reading Abbey Ruins: Historic landmark
Museum of English Rural Life: Unique cultural attraction
Forbury Gardens: Victorian pleasure gardens
Madejski Stadium: Home of Reading FC
University of Reading: Major higher education institution
The Oracle's position as Reading's main shopping and leisure destination, combined with its high footfall and affluent demographic, creates excellent opportunities for engaging brand experiences. The mix of young professionals, students, and families offers a varied audience for impactful marketing campaigns in this prosperous Thames Valley town.... Read more
The South, England
Demographics
% ABC1
82%
Avg. spend/visit
£64
Avg. dwell time/visit
69 mins
Men
35%
Women
65%
Weekly footfall
250,000
Age
(Z) 16-24 yrs - 30%
(Y) 25-39 yrs - 23%
(X) 40-58 yrs - 25%
(BB) 59-68 yrs - 22%
This data was provided by the location provider. Data is common to all spaces within the location.