05 Jan 2024
Alcohol sampling is a simple yet effective method when trying to get new and established products into the hands and mouths of potential customers. When looking for alcohol-friendly spaces, juggling landlord requirements, permits and finding the perfect demographic can make this method more complicated. Cut the red tape out of your decision making and discover a selection of alcohol friendly, experiential marketing spaces below in prime locations, with a high footfall of age 18+, that have a clear list of serving rules for each space.
Jack Daniels
Celebrating in style, Jack Daniel’s brought their Father’s Day campaign to Barangaroo, Exchange Place. For those looking for last minute gifts, visitors could get bottles of Gentleman Jack Whiskey personalised at the immersive pop up. This was a great opportunity for the brand to get consumers to re-engage with an established product, by providing an engaging alternative to traditional retail.
Jacob’s Creek
Taking full advantage of the FIFA Women’s World Cup being held in Australia and New Zealand; Jacob’s Creek and Media Brands Content Studio brought an interactive brand activation to Circular Quay at the Overseas Passenger Terminal in Sydney. As the official still wine supporter of the tournament, this experiential campaign created yet another touchpoint for consumers to engage with the brand.
McGuigan Wines
Low/no-alcohol drinks are becoming more popular than ever, however there are still many myths to be dispelled about their quality. The easiest way to change perceptions is to offer samples, physically getting your product into the hands and minds of consumers, just as McGuigan did here with their non-alcoholic wine range.
