05 Jan 2024
Over the past ten years, we have worked with luxury brands all over the world to achieve true creative excellence when it comes to experiential campaigns. From floating giant Burberry handbags down the River Thames in London, to Louboutins on Bondi Beach, we have the creative visions, black book of locations and spaces, and operational expertise to support your marketing campaign, no matter how big or small. Here are some of our favourite, recent luxury campaigns in Australia:
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Jaeger-LeCoultre
Positioning themselves perfectly at Circular Quay, just in front of the Museum of Contemporary Art, Jaeger-LeCoultre hosted an art deco, 1931 cafe in Sydney to celebrate a new addition to their Reverso collection. The cafe allowed the brand to interact with consumers in a different way, with complimentary beverages and Swiss chocolates, to celebrate their heritage and immerse visitors in the culture and history of the brand.
Dior
Channelling the House of Dior’s legendary residence, 30 Avenue Montaigne, Parisian elegance arrived on Sydney Harbourside to showcase their pop up celebrating the brand’s fragrance, makeup and skincare heritage. Each room represented a separate part of the Dior story, with immersion through colour, sound, florals and artistry. Set over several levels, the ticketed experience gave guests the opportunity to follow the story of the brand, through their iconic products.
Louboutin
One of the most press-worth and visually striking pop-ups of the year, Louboutin popped up at Bondi Beach, Sydney for 11 days. This immersive brand activation set up oceanside, with a red and white striped beach club, offering lots of opportunities for visitors to engage and insta-worthy moments, including themed postcards and temporary tattoos.
Hennessy
A fantastic example of modern luxury, Hennessy created a ‘money can’t buy’ experience with the floating ‘courts beyond limits’. Their infamous black and white court floated just off the coast of Sydney, with invite-only guests reaching the pop-up via super yacht, with exclusive performances by A$AP Ferg and B Wise.
Prada
Sometimes making a big statement is the only way. To celebrate the global launch of Prada Paradoxe EDP, a giant version of the perfume bottle popped up at Pitt Street Mall, Sydney. The bright, pastel pink bottle and chequered flooring made for a visually impactful, eye-catching brand activation
