Events

Singaportal 

This event captured Singapore’s nightlife in a bottle and brought it to Sydney harbour. Organised by the Singapore Tourism board, Klook and Akcelo, the two-day, brand activation event gave ticket-holders the opportunity to experience an illuminating fusion of colour, culture, food and music. Hosting families during the day and a more adult-friendly session in the evening, this experiential marketing campaign gave visitors the chance to immerse themselves in Singaporean nightlife, without leaving Australia.

Fox Netball Launch

To celebrate the launch of Fox Netball, this campaign brought together key talent, commentators and all eight Suncorp Super Netball captains at the State Library of Victoria for a bespoke event. This activation gave fans of the league the opportunity to interact with the stars, as well providing great content opportunities for social media and press.

Disney 100

Celebrating the 100 year anniversary of Disney, this neon-lit activation, located in the Grounds of Alexandria, Sydney, tells the story of the iconic brand’s history in illustration, from princesses to Alice in Wonderland, Minnie, Mickey and more! The brand activation also included themed food and drinks for guests to enjoy whilst enjoying the trail.

Australian Idol

Touring across the Eastern Seaboard to celebrate the relaunch of Australian Idol, this activation, which encouraged consumers to get involved with giveaways, games, F&B and a DJ, could be found at King George Square, and Brisbane; St Kilda Foreshore, Victoria. Experiential marketing is a great way to get nostalgic brands back to front of mind, keeping potential customers engaged.

Apple TV

Finding the perfect backdrop for your experiential marketing campaign is vital, especially if you are looking to create visually exciting content. To launch their Christmas release, Spirited, Apple TV popped up at Bondi Beach with a flash mob of carollers and dancers, offering consumers snow cones and 3 month subscription offers.

BMX x Space Cube

A celebration of ‘50 years of BMW M’ with a showcase in front of the Royal Exhibition Building in Melbourne. Six cubes were configured into a multilevel car display, which featured a large LED screen and cars placed on top of the cubes. The brand activation was held as part of Motorclassica - an event for vintage and classic cars.