Westfield Southland is located 16 kilometres from the Melbourne CBD. The centre caters to a trade area population of approximately 588,000 residents, with a total accessible market of 1.1 million residents.
The total retail spend by the Westfield Southland Total Trade Area was estimated at $9.9 billion in 2023 while the total retail spend by the Main Trade Area was estimated at $5.7 billion. At $17,806 per annum in 2023, the retail spend per capita in the Main Trade Area is 15% higher than the Melbourne metro average ($15,523). Westfield Southland’s Main Trade Area also has a high average annual household income of $145,300 per annum in 2021 (Census), which is 14% above the Melbourne Metro average ($127,500).
There is also a high rate of home ownership with 76% of households owning their own homes or paying a mortgage compared to the Melbourne Metro average of 69%. The Main Trade Area is characterised by managers, professionals or other white-collar workers; with 81% of workers falling in these categories, higher than the Melbourne Metro average of 74%.... Read more