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Shopping Centres
Westfield Plenty Valley
Main information
Description
Westfield Plenty Valley: Melbourne’s Northern Retail & Lifestyle Hub
Located 25 kilometres from Melbourne CBD, Westfield Plenty Valley is a thriving retail and entertainment destination offering prime opportunities for casual leasing, brand activations, and experiential marketing. Strategically positioned adjacent to a railway station, the centre provides exceptional accessibility and caters to a trade area population of nearly 307,000 residents, with a total accessible market of 1.0 million residents.
Retail & Lifestyle Offerings
Westfield Plenty Valley is home to:
Kmart, Target, Coles, Woolworths, and ALDI
183 specialty stores, offering a mix of local and international brands
Two fresh food precincts, providing a premium grocery shopping experience
$80 million redevelopment (2018) featuring a new al fresco leisure and dining precinct with 20+ specialty dining and lifestyle operators
Village Cinemas complex, including Gold Class, Vpremium, Vmax, and Vjunior
Key Market Insights
Total Trade Area retail spend: $4.5 billion (2023)
Main Trade Area retail spend: $2.5 billion (2023)
Family-centric demographic: 36% of households have children under 15 (compared to 28% Melbourne Metro average)
High home ownership rate: 76% of households own their home or are paying a mortgage (compared to 69% Melbourne Metro average)
Workforce composition: 68% of workers are managers, professionals, or other white-collar workers, with 32% in blue-collar occupations
Why Choose Westfield Plenty Valley for Casual Leasing?
Prime casual leasing opportunities in a high-growth, high-traffic retail hub
Strong family-oriented market, ensuring high engagement for family and lifestyle brands
Convenient transport links, driving accessibility and foot traffic
Thriving dining and entertainment precinct, creating additional exposure for brands
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Transport Links
Train: Direct access via South Morang Station
Bus: Multiple routes serving the centre
Car: Ample parking available
Located 25 kilometres from Melbourne CBD, Westfield Plenty Valley is a thriving retail and entertainment destination offering prime opportunities for casual leasing, brand activations, and experiential marketing. Strategically positioned adjacent to a railway station, the centre provides exceptional accessibility and caters to a trade area population of nearly 307,000 residents, with a total accessible market of 1.0 million residents.
Retail & Lifestyle Offerings
Westfield Plenty Valley is home to:
Kmart, Target, Coles, Woolworths, and ALDI
183 specialty stores, offering a mix of local and international brands
Two fresh food precincts, providing a premium grocery shopping experience
$80 million redevelopment (2018) featuring a new al fresco leisure and dining precinct with 20+ specialty dining and lifestyle operators
Village Cinemas complex, including Gold Class, Vpremium, Vmax, and Vjunior
Key Market Insights
Total Trade Area retail spend: $4.5 billion (2023)
Main Trade Area retail spend: $2.5 billion (2023)
Family-centric demographic: 36% of households have children under 15 (compared to 28% Melbourne Metro average)
High home ownership rate: 76% of households own their home or are paying a mortgage (compared to 69% Melbourne Metro average)
Workforce composition: 68% of workers are managers, professionals, or other white-collar workers, with 32% in blue-collar occupations
Why Choose Westfield Plenty Valley for Casual Leasing?
Prime casual leasing opportunities in a high-growth, high-traffic retail hub
Strong family-oriented market, ensuring high engagement for family and lifestyle brands
Convenient transport links, driving accessibility and foot traffic
Thriving dining and entertainment precinct, creating additional exposure for brands
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Transport Links
Train: Direct access via South Morang Station
Bus: Multiple routes serving the centre
Car: Ample parking available
Victoria, Australia
Demographics
Avg. dwell time/visit
90 mins
% ABC1
22%
Avg. spend/visit
£37
Women
50%
Men
50%
Weekly footfall
153,752
This data was provided by the location provider. Data is common to all spaces within the location. 1.Weekly Footfall: Scentre Group Customer Visits - Annualised 2023 traffic, averaged by week. 3./5./7. ABC1%(% of total household with a HH income over $165K within Westfield TTA.), Avg spend per head (AUD), Age Demographic: Urbis 2024, ABS (incl. Census 2021), CommBankiQ 4.Avg. Dwell Time/Visit: Scentre Group Casual Parking Dwell, 2020, Avg of Ticketless parking across 23 AUS centres. 6.Gender Demographic: Roy Morgan Single Source Australia: Dec 2021 – Mar 2024, P14+, Among Scentre Group Trade Areas.
Floor plan
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)