Westfield Mall of Scandinavia is the second-largest mall in the Nordic countries, offering an exceptional platform for experiential marketing and brand activations. Its extensive retail mix and high footfall make it an ideal location for engaging promotional activities.
Key features:
284,615 weekly visitors
224 stores
Average dwell time exceeding 2 hours
Opened in 2015
Second-largest mall in the Nordic countries
Transport links:
Train: Close proximity to Solna commuter train station
Metro: Direct access to Stockholm metro
Bus: Multiple routes serve the area
Car: Ample parking available
Nearby areas of interest:
Friends Arena: Major sports and event venue
Haga Park: Historic royal park
Swedish National Museum of Science and Technology
Solna Centrum: Local shopping and dining area
Stockholm city centre: Easy access to major attractions
Westfield Mall of Scandinavia's position as a major retail destination in Stockholm, combined with its extensive offerings and high footfall, creates numerous opportunities for engaging brand experiences. The centre's diverse mix of locals, tourists, and families offers a varied audience for impactful marketing campaigns in one of Scandinavia's most dynamic cities.... Read more
Sweden, Europe
Demographics
% ABC1
62%
Avg. spend/visit
£65
Avg. dwell time/visit
116 mins
Men
40%
Women
60%
Weekly footfall
284,615
Age
(Z) 16-24 yrs - 6%
(Y) 25-39 yrs - 33%
(X) 40-58 yrs - 40%
(BB) 59-68 yrs - 21%
This data was provided by the location provider. Data is common to all spaces within the location.