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Shopping Centres
Westfield Knox
Main information
Description
Westfield Knox: Melbourne’s Premier Retail & Community Hub
Located 25 kilometres east of Melbourne CBD, Westfield Knox is a leading retail and lifestyle destination offering prime opportunities for casual leasing, brand activations, and experiential marketing. With a trade area population of over 466,000 residents and a total accessible market of 2.0 million, the centre attracts a diverse and engaged customer base in Melbourne’s east.
Retail & Lifestyle Offerings
Westfield Knox spans 144,810 square metres and is home to:
Kmart, Target, Coles, Woolworths, ALDI, and Harris Scarfe
Village Roadshow cinema complex, driving high foot traffic
383 business partners, offering a strong mix of international and local brands
$355 million redevelopment (2023), introducing:
Gourmet marketplace, featuring ALDI, Woolworths, and fresh food retailers
International mini-major precinct, including Uniqlo and JD Sports
New fashion precinct, expanding the centre’s premium retail offering
Community and lifestyle additions, including a full-size basketball court, swim school, and a library (opening early 2024)
Key Market Insights
Total Trade Area retail spend: $7.1 billion (2023)
Main Trade Area retail spend: $3.3 billion (2023)
Retail spend per capita: $15,286 per annum (2023) (in line with the Melbourne Metro average)
High home ownership rates: 80% of residents own their home or are paying a mortgage (compared to 69% Melbourne Metro average)
Affluent working population: 73% of workers in white-collar occupations, with 27% in blue-collar roles
Why Choose Westfield Knox for Casual Leasing?
Prime casual leasing opportunities in a high-traffic, high-growth retail hub
Recent $355 million redevelopment, ensuring an enhanced shopping and lifestyle experience
High home ownership rates, reflecting strong consumer confidence and spending power
Diverse mix of retail, lifestyle, and community spaces, attracting a broad customer base
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Transport Links
Bus: Multiple routes serving the centre
Car: Ample parking available
Located 25 kilometres east of Melbourne CBD, Westfield Knox is a leading retail and lifestyle destination offering prime opportunities for casual leasing, brand activations, and experiential marketing. With a trade area population of over 466,000 residents and a total accessible market of 2.0 million, the centre attracts a diverse and engaged customer base in Melbourne’s east.
Retail & Lifestyle Offerings
Westfield Knox spans 144,810 square metres and is home to:
Kmart, Target, Coles, Woolworths, ALDI, and Harris Scarfe
Village Roadshow cinema complex, driving high foot traffic
383 business partners, offering a strong mix of international and local brands
$355 million redevelopment (2023), introducing:
Gourmet marketplace, featuring ALDI, Woolworths, and fresh food retailers
International mini-major precinct, including Uniqlo and JD Sports
New fashion precinct, expanding the centre’s premium retail offering
Community and lifestyle additions, including a full-size basketball court, swim school, and a library (opening early 2024)
Key Market Insights
Total Trade Area retail spend: $7.1 billion (2023)
Main Trade Area retail spend: $3.3 billion (2023)
Retail spend per capita: $15,286 per annum (2023) (in line with the Melbourne Metro average)
High home ownership rates: 80% of residents own their home or are paying a mortgage (compared to 69% Melbourne Metro average)
Affluent working population: 73% of workers in white-collar occupations, with 27% in blue-collar roles
Why Choose Westfield Knox for Casual Leasing?
Prime casual leasing opportunities in a high-traffic, high-growth retail hub
Recent $355 million redevelopment, ensuring an enhanced shopping and lifestyle experience
High home ownership rates, reflecting strong consumer confidence and spending power
Diverse mix of retail, lifestyle, and community spaces, attracting a broad customer base
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Transport Links
Bus: Multiple routes serving the centre
Car: Ample parking available
Victoria, Australia
Demographics
Avg. dwell time/visit
90 mins
% ABC1
26%
Avg. spend/visit
£40
Women
52%
Men
48%
Weekly footfall
247,626
This data was provided by the location provider. Data is common to all spaces within the location. 1.Weekly Footfall: Scentre Group Customer Visits - Annualised 2023 traffic, averaged by week. 3./5./7. ABC1%(% of total household with a HH income over $165K within Westfield TTA.), Avg spend per head (AUD), Age Demographic: Urbis 2024, ABS (incl. Census 2021), CommBankiQ 4.Avg. Dwell Time/Visit: Scentre Group Casual Parking Dwell, 2020, Avg of Ticketless parking across 23 AUS centres. 6.Gender Demographic: Roy Morgan Single Source Australia: Dec 2021 – Mar 2024, P14+, Among Scentre Group Trade Areas.
Floor plan
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)
Frequently Asked Questions