Westfield Glòries, located in Barcelona's innovative 22@ district, offers a unique setting for experiential marketing and brand activations. Its modern design and diverse visitor base provide an excellent backdrop for creative and engaging promotional activities.
Key features:
253,846 weekly visitors
Open-air design allowing for versatile setups
Located in a district known for avant-garde design and architecture
Home to the Fresh! concept, El Mercat indoor food market
Key Highlights:
The shopping center with the second-highest footfall in Barcelona.
Located in the heart of the 22@ innovation district, surrounded by workers and major companies such as Mediapro, Amazon, and ISDIN.
A retail mix not typically found in shopping centers, including Ikea, Vicio, and Honest Greens
Just 15 minutes from the Sagrada Família.
Transport links:
Metro: Glòries station on L1 line
Tram: Glòries stop nearby
Bus: Multiple routes serve the area
Car: Easy access via major roads
Nearby areas of interest:
Torre Glòries (formerly Agbar Tower): Iconic Barcelona landmark
Design Museum of Barcelona: Showcasing design and decorative arts
Teatre Nacional de Catalunya: Major theatre venue
Parc del Centre del Poblenou: Modern park with unique structures
Plaça de les Glòries Catalanes: Large public square undergoing redevelopment
Westfield Glòries' location in Barcelona's innovative district, combined with its diverse offerings and open-air design, creates an ideal environment for immersive brand experiences. The mix of locals, tourists, and young professionals provides brands with opportunities to engage with a varied and dynamic audience.... Read more