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Shopping Centres
Westfield Doncaster
Main information
Description
Located 17 kilometres from Melbourne CBD, Westfield Doncaster is one of Melbourne’s largest and most prestigious shopping centres, offering prime opportunities for casual leasing, brand activations, and experiential marketing. The centre caters to a trade area population of over 750,000 residents, with a total accessible market of 2.0 million, making it a key retail hub for Melbourne’s east.
Retail & Lifestyle Offerings
Westfield Doncaster is home to:
David Jones, Myer, BIG W, Kmart, Coles, Woolworths, Apple, and Zara
413 business partners, offering a premier mix of luxury and everyday retail brands
Rooftop modern village-style indoor/outdoor dining and entertainment precinct, featuring 14 restaurants
Exclusive premium services, including valet parking, electric car charging, and personal styling services
Key Market Insights
Total Trade Area retail spend: $12.6 billion (2023)
Main Trade Area retail spend: $6.2 billion (2023)
Retail spend per capita: $16,789 per annum (2023) (8% above the Melbourne Metro average)
Affluent demographic:
Average household income: $143,400 per annum (2021 Census) (12% above the Melbourne Metro average)
76% of residents own or are paying a mortgage, reflecting a stable and high-spending consumer base
83% of workers are in managerial, professional, or other white-collar occupations, ensuring strong discretionary spending power
Why Choose Westfield Doncaster for Casual Leasing?
Prime casual leasing opportunities in one of Melbourne’s most high-end retail destinations
Affluent, high-spending demographic, perfect for premium brand activations
Strong home ownership rates, reflecting consumer confidence and long-term engagement
Prestigious mix of retail, dining, and lifestyle services, ensuring high foot traffic and premium customer experience
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Transport Links
Bus: Multiple routes serving the centre
Car: Ample parking available, with valet and electric vehicle charging options
Retail & Lifestyle Offerings
Westfield Doncaster is home to:
David Jones, Myer, BIG W, Kmart, Coles, Woolworths, Apple, and Zara
413 business partners, offering a premier mix of luxury and everyday retail brands
Rooftop modern village-style indoor/outdoor dining and entertainment precinct, featuring 14 restaurants
Exclusive premium services, including valet parking, electric car charging, and personal styling services
Key Market Insights
Total Trade Area retail spend: $12.6 billion (2023)
Main Trade Area retail spend: $6.2 billion (2023)
Retail spend per capita: $16,789 per annum (2023) (8% above the Melbourne Metro average)
Affluent demographic:
Average household income: $143,400 per annum (2021 Census) (12% above the Melbourne Metro average)
76% of residents own or are paying a mortgage, reflecting a stable and high-spending consumer base
83% of workers are in managerial, professional, or other white-collar occupations, ensuring strong discretionary spending power
Why Choose Westfield Doncaster for Casual Leasing?
Prime casual leasing opportunities in one of Melbourne’s most high-end retail destinations
Affluent, high-spending demographic, perfect for premium brand activations
Strong home ownership rates, reflecting consumer confidence and long-term engagement
Prestigious mix of retail, dining, and lifestyle services, ensuring high foot traffic and premium customer experience
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Transport Links
Bus: Multiple routes serving the centre
Car: Ample parking available, with valet and electric vehicle charging options
Victoria, Australia
Demographics
Avg. dwell time/visit
90 mins
% ABC1
33%
Avg. spend/visit
£54
Women
51%
Men
49%
Weekly footfall
298,524
This data was provided by the location provider. Data is common to all spaces within the location. 1.Weekly Footfall: Scentre Group Customer Visits - Annualised 2023 traffic, averaged by week. 3./5./7. ABC1%(% of total household with a HH income over $165K within Westfield TTA.), Avg spend per head (AUD), Age Demographic: Urbis 2024, ABS (incl. Census 2021), CommBankiQ 4.Avg. Dwell Time/Visit: Scentre Group Casual Parking Dwell, 2020, Avg of Ticketless parking across 23 AUS centres. 6.Gender Demographic: Roy Morgan Single Source Australia: Dec 2021 – Mar 2024, P14+, Among Scentre Group Trade Areas.
Floor plan
Spaces at this location (0)
Activation spaces (0)
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Frequently Asked Questions