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Shopping Centres
Victoria Square Belfast
Main information
Description
Northern Ireland's Premier Hub for Dynamic Brand Experiences
Victoria Square, situated in the heart of Belfast, offers an unparalleled platform for brand activations and experiential marketing. This pristine and carefully managed centre provides an ideal setting for creating memorable brand experiences among a diverse audience in Northern Ireland's vibrant capital city. Victoria Square offers a dynamic platform for brand activations, combining retail excellence with urban sophistication. Its strategic location and diverse audience provide the perfect stage for creating impactful brand moments in one of the UK's most vibrant and rapidly evolving cities.
With versatile spaces available throughout the centre, brands can engage with consumers in various settings, from the iconic central dome to the bustling ground floor atrium and exterior plaza. Victoria Square's popularity among fashion-forward locals, families, and tourists offers brands the opportunity to connect with a wide cross-section of demographics.
The combination of premium retail offerings, diverse entertainment options, and central location makes Victoria Square an ideal venue for a wide range of brand activations, from fashion launches to interactive product demonstrations and family-friendly experiences.
Key Spaces for Brand Activation
Central Dome (Internal)
Ground Floor Atrium (Internal)
Exterior Plaza (External)
Key Features
Located in the heart of Belfast city centre
Sleek, modern architecture with a spacious layout
Diverse mix of fashion, food, and entertainment offerings
Packed calendar of on-mall activities and events
High foot traffic from varied demographics
Iconic glass dome offering panoramic views of the city
Prime destination for both locals and tourists
Transport Links
Bus: Multiple routes serving the city centre
Train: Belfast Central and Great Victoria Street stations nearby
Car: On-site parking available
Cycling: Nearby bike-sharing stations and cycle lanes
Nearby Attractions
Belfast City Hall
St. George's Market
Grand Opera House
Ulster Museum
Titanic Belfast (short drive away)
Victoria Square, situated in the heart of Belfast, offers an unparalleled platform for brand activations and experiential marketing. This pristine and carefully managed centre provides an ideal setting for creating memorable brand experiences among a diverse audience in Northern Ireland's vibrant capital city. Victoria Square offers a dynamic platform for brand activations, combining retail excellence with urban sophistication. Its strategic location and diverse audience provide the perfect stage for creating impactful brand moments in one of the UK's most vibrant and rapidly evolving cities.
With versatile spaces available throughout the centre, brands can engage with consumers in various settings, from the iconic central dome to the bustling ground floor atrium and exterior plaza. Victoria Square's popularity among fashion-forward locals, families, and tourists offers brands the opportunity to connect with a wide cross-section of demographics.
The combination of premium retail offerings, diverse entertainment options, and central location makes Victoria Square an ideal venue for a wide range of brand activations, from fashion launches to interactive product demonstrations and family-friendly experiences.
Key Spaces for Brand Activation
Central Dome (Internal)
Ground Floor Atrium (Internal)
Exterior Plaza (External)
Key Features
Located in the heart of Belfast city centre
Sleek, modern architecture with a spacious layout
Diverse mix of fashion, food, and entertainment offerings
Packed calendar of on-mall activities and events
High foot traffic from varied demographics
Iconic glass dome offering panoramic views of the city
Prime destination for both locals and tourists
Transport Links
Bus: Multiple routes serving the city centre
Train: Belfast Central and Great Victoria Street stations nearby
Car: On-site parking available
Cycling: Nearby bike-sharing stations and cycle lanes
Nearby Attractions
Belfast City Hall
St. George's Market
Grand Opera House
Ulster Museum
Titanic Belfast (short drive away)
Belfast, Northern Ireland
Demographics
% ABC1
89%
Avg. spend/visit
£111
Avg. dwell time/visit
75 mins
Men
58%
Women
42%
This data was provided by the location provider and data team.
Floor plan
Upper Ground
