What is the demographic breakdown of visitors to University of Newcastle (Callaghan)?

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University of Newcastle (Callaghan) attracts a steady stream of high-intent visitors each week, with 85000 people passing through. The average spend per visit is £10.00, and dwell time averages 70 minutes. 52% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 57% women and 43% men. In terms of age, 32% are 25–39, 12% are 40–58, 53% are 16–24, 3% are 59–68. With its strong footfall, affluent audience, and broad age distribution, University of Newcastle (Callaghan) offers brands a commercially valuable environment to engage target customers.