University of Liverpool attracts a steady stream of high-intent visitors each week, with 35000 people passing through. The average spend per visit is £20.00, and dwell time averages 30 minutes. 70% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 55% women and 45% men. In terms of age, 15% are 25–39, 5% are 40–58, 80% are 16–24. With its strong footfall, affluent audience, and broad age distribution, University of Liverpool offers brands a commercially valuable environment to engage target customers.