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Universities
Swinburne University
New
From £629/day
Main information
Description
Swinburne University of Technology offers a vibrant, urban-campus environment ideal for brand activations, product sampling, experiential marketing campaigns, and youth-focused pop-ups. Centrally located in Hawthorn — one of Melbourne’s busiest education and retail corridors — the campus attracts strong daily movement from students, academics, researchers, commuters, local workers, and residents travelling between teaching buildings, cafés, outdoor forecourts, student hubs, and Glenferrie Station.
Known for its innovation-focused culture and design-led faculties, Swinburne provides exceptionally activation-friendly spaces throughout its compact, high-density campus. Key hotspots include the Atrium Forecourt, John Street Plaza, the Library and StudentHQ precinct, and Glenferrie retail interfaces linking directly to trams, trains, and high-footfall food strips. These areas experience strong pedestrian flow throughout the week, with peak engagement during O-Week, Open Day, lunchtime periods, tech expos, student union events, and design showcase weeks.
The campus sits within a thriving lifestyle and retail node, surrounded by hospitality venues, student housing, offices, gyms, supermarkets, and major transport interchanges — creating consistent crossover foot traffic far beyond the student population. With long dwell times, strong weekday movement, and a diverse demographic profile spanning design, tech, business, engineering, and international cohorts, Swinburne is a highly effective location for brands seeking deep engagement with Gen Z and young urban professionals.
This description includes estimated demographic and footfall data based on the 2021 Australian Census, Swinburne population statistics, and national campus-traffic trends. All figures are indicative only and intended as general guidance.
Known for its innovation-focused culture and design-led faculties, Swinburne provides exceptionally activation-friendly spaces throughout its compact, high-density campus. Key hotspots include the Atrium Forecourt, John Street Plaza, the Library and StudentHQ precinct, and Glenferrie retail interfaces linking directly to trams, trains, and high-footfall food strips. These areas experience strong pedestrian flow throughout the week, with peak engagement during O-Week, Open Day, lunchtime periods, tech expos, student union events, and design showcase weeks.
The campus sits within a thriving lifestyle and retail node, surrounded by hospitality venues, student housing, offices, gyms, supermarkets, and major transport interchanges — creating consistent crossover foot traffic far beyond the student population. With long dwell times, strong weekday movement, and a diverse demographic profile spanning design, tech, business, engineering, and international cohorts, Swinburne is a highly effective location for brands seeking deep engagement with Gen Z and young urban professionals.
This description includes estimated demographic and footfall data based on the 2021 Australian Census, Swinburne population statistics, and national campus-traffic trends. All figures are indicative only and intended as general guidance.
Hawthorn, Victoria
Demographics
Avg. dwell time/visit
90 mins
% ABC1
65%
Avg. spend/visit
£9
Women
48%
Men
52%
This data was provided by the location provider
Floor plan
TBC
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