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Shopping Centres
QV Melbourne
Description
Situated in the bustling heart of Melbourne's CBD, QV Melbourne is a dynamic retail and lifestyle precinct offering prime opportunities for casual leasing, brand activations, and experiential marketing. Spanning an entire city block, this vibrant destination hosts over 120 retail outlets and attracts an impressive 420,000 visitors weekly, making it an ideal setting for impactful brand experiences.
Key Features
Prime location at the junction of Swanston, Lonsdale, Little Lonsdale, and Russell Streets
Diverse retail mix, featuring everything from streetwear to high-end brands like Off-White and Aesop
Expansive central square, perfect for large-scale experiential events and pop-up activations
Eclectic dining options, catering to a wide range of tastes and demographics
Audience Reach
QV Melbourne’s strategic positioning draws a diverse mix of:
Office workers, providing a steady weekday consumer base
Locals and residents, ensuring consistent engagement with nearby communities
Tourists and shoppers, who are drawn to the fashion-forward retail mix and vibrant atmosphere
Food lovers, thanks to its reputation as a culinary hotspot
Casual Leasing & Brand Activation Potential
QV Melbourne’s expansive square and high-footfall environment create the perfect canvas for immersive brand activations, including:
Large-scale experiential events
Pop-up activations
Live performances and entertainment
Immersive art exhibitions
Pop-up restaurants and culinary showcases
Transport Links
Tram: Multiple routes along Swanston and Lonsdale Streets
Train: Melbourne Central Station nearby
Bus: Accessible via numerous CBD routes
Why Choose QV Melbourne for Casual Leasing?
Prime casual leasing opportunities in Melbourne’s high-traffic retail and cultural hub
Substantial weekly footfall, ensuring strong brand exposure
Diverse and engaged audience, ideal for high-impact activations
Versatile activation spaces, allowing brands to create immersive and engaging experiences
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Key Features
Prime location at the junction of Swanston, Lonsdale, Little Lonsdale, and Russell Streets
Diverse retail mix, featuring everything from streetwear to high-end brands like Off-White and Aesop
Expansive central square, perfect for large-scale experiential events and pop-up activations
Eclectic dining options, catering to a wide range of tastes and demographics
Audience Reach
QV Melbourne’s strategic positioning draws a diverse mix of:
Office workers, providing a steady weekday consumer base
Locals and residents, ensuring consistent engagement with nearby communities
Tourists and shoppers, who are drawn to the fashion-forward retail mix and vibrant atmosphere
Food lovers, thanks to its reputation as a culinary hotspot
Casual Leasing & Brand Activation Potential
QV Melbourne’s expansive square and high-footfall environment create the perfect canvas for immersive brand activations, including:
Large-scale experiential events
Pop-up activations
Live performances and entertainment
Immersive art exhibitions
Pop-up restaurants and culinary showcases
Transport Links
Tram: Multiple routes along Swanston and Lonsdale Streets
Train: Melbourne Central Station nearby
Bus: Accessible via numerous CBD routes
Why Choose QV Melbourne for Casual Leasing?
Prime casual leasing opportunities in Melbourne’s high-traffic retail and cultural hub
Substantial weekly footfall, ensuring strong brand exposure
Diverse and engaged audience, ideal for high-impact activations
Versatile activation spaces, allowing brands to create immersive and engaging experiences
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Victoria, Australia
Demographics
Avg. dwell time/visit
130 mins
% ABC1
41%
Avg. spend/visit
£24
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
QV square site map
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)
Frequently Asked Questions