What is the demographic breakdown of visitors to Queensland University of Technology (QUT) - City Campus?

Question

Accepted Answer

Queensland University of Technology (QUT) - City Campus attracts a steady stream of high-intent visitors each week, with 68000 people passing through. The average spend per visit is £14.50, and dwell time averages 45 minutes. 66% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 49% women and 51% men. In terms of age, 34% are 25–39, 10% are 40–58, 54% are 16–24, 2% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Queensland University of Technology (QUT) - City Campus offers brands a commercially valuable environment to engage target customers.