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City Squares
Queensbridge Square
Main information
Description
Nestled in the heart of Melbourne's vibrant Southbank precinct, Queensbridge Square is an unrivalled setting for brand activations, experiential marketing, and casual leasing opportunities. With stunning views of the Yarra River and Melbourne’s skyline, this urban oasis provides a dynamic platform for immersive brand experiences that captivate diverse audiences.
Key Features
Prime location in Melbourne's cultural hub, ensuring high-visibility brand exposure
Scenic open-air space, perfect for pop-up activations and large-scale brand experiences
Breathtaking views of the Yarra River and city skyline, offering an iconic backdrop for activations
Surrounded by Southbank’s premier attractions and dining venues, creating a lively, high-footfall environment
Audience Reach
Queensbridge Square benefits from constant foot traffic, drawing a diverse mix of:
Local residents and office workers, ensuring consistent weekday engagement
Tourists exploring Southbank’s premier attractions, expanding brand exposure
Young professionals, families, and international visitors, offering a broad consumer reach
Casual Leasing & Brand Activation Potential
Queensbridge Square’s expansive open layout and central positioning make it a coveted space for brand activations, including:
Interactive product launches and brand storytelling experiences
Large-scale experiential marketing campaigns
Immersive art installations and cultural showcases
Pop-up activations and temporary brand spaces
Transport Links
Tram: Multiple routes along St Kilda Road
Train: Flinders Street Station within walking distance
Bus: Convenient access via numerous CBD routes
Nearby Attractions
Crown Casino and Entertainment Complex
Arts Centre Melbourne
National Gallery of Victoria (NGV)
Eureka Skydeck
Why Choose Queensbridge Square for Casual Leasing?
Prime casual leasing opportunities in one of Melbourne’s most high-traffic cultural hubs
Iconic riverfront setting, ensuring high engagement and visual appeal
Diverse audience mix, ideal for high-impact, shareable brand activations
Strategic location near Melbourne’s top attractions, drawing consistent footfall
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Key Features
Prime location in Melbourne's cultural hub, ensuring high-visibility brand exposure
Scenic open-air space, perfect for pop-up activations and large-scale brand experiences
Breathtaking views of the Yarra River and city skyline, offering an iconic backdrop for activations
Surrounded by Southbank’s premier attractions and dining venues, creating a lively, high-footfall environment
Audience Reach
Queensbridge Square benefits from constant foot traffic, drawing a diverse mix of:
Local residents and office workers, ensuring consistent weekday engagement
Tourists exploring Southbank’s premier attractions, expanding brand exposure
Young professionals, families, and international visitors, offering a broad consumer reach
Casual Leasing & Brand Activation Potential
Queensbridge Square’s expansive open layout and central positioning make it a coveted space for brand activations, including:
Interactive product launches and brand storytelling experiences
Large-scale experiential marketing campaigns
Immersive art installations and cultural showcases
Pop-up activations and temporary brand spaces
Transport Links
Tram: Multiple routes along St Kilda Road
Train: Flinders Street Station within walking distance
Bus: Convenient access via numerous CBD routes
Nearby Attractions
Crown Casino and Entertainment Complex
Arts Centre Melbourne
National Gallery of Victoria (NGV)
Eureka Skydeck
Why Choose Queensbridge Square for Casual Leasing?
Prime casual leasing opportunities in one of Melbourne’s most high-traffic cultural hubs
Iconic riverfront setting, ensuring high engagement and visual appeal
Diverse audience mix, ideal for high-impact, shareable brand activations
Strategic location near Melbourne’s top attractions, drawing consistent footfall
Ideal for short-term activations, pop-ups, and experiential retail opportunities
Victoria, Australia
Demographics
Avg. dwell time/visit
60 mins
% ABC1
41%
Avg. spend/visit
£20
Women
51%
Men
49%
This data was provided by the location provider and data team. Data is common to all spaces within the location.
Floor plan
Spaces at this location (0)
Activation spaces (0)
Media opportunities (0)
Frequently Asked Questions