Plenilunio attracts a steady stream of high-intent visitors each week, with 250000 people passing through. The average spend per visit is £34.53, and dwell time averages 93 minutes. 59% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 59% women and 41% men. In terms of age, 36% are 25–39, 28% are 40–58, 25% are 16–24, 11% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Plenilunio offers brands a commercially valuable environment to engage target customers.