Plenilunio, a vibrant shopping centre in Madrid, offers an exceptional platform for brand activations and pop-up spaces. Strategically located near Madrid-Barajas Airport and major transportation hubs, Plenilunio attracts a diverse mix of local residents and international visitors, ensuring high footfall and maximum brand exposure.
Key features for brand activations:
Prime location: Proximity to airport and transport links guarantees a steady flow of visitors
Spacious design: Ample room for creating immersive and engaging brand experiences
Diverse retail mix: Fashion, electronics, home decor, and beauty stores attract varied audiences
Multicultural environment: Engage with a cosmopolitan crowd of potential customers
Dedicated event spaces: Customisable areas for brand activations, product launches, and special events
Marketing support: Digital advertising, social media promotion, and collaborative campaigns
Plenilunio's unique attributes create an ideal environment for memorable brand experiences:
Modern architecture: Contemporary design provides an attractive backdrop for activations
High visibility: Open layout ensures maximum exposure for pop-up spaces and brand displays
Flexible spaces: Adapt to various activation styles, from interactive installations to temporary shops
Year-round appeal: Consistent foot traffic offers ongoing opportunities for brand engagement
Brands can leverage Plenilunio's dynamic atmosphere to:
Showcase products in a high-traffic, international setting
Host exclusive events that capitalise on the centre's popularity
Create immersive brand experiences that resonate with diverse audiences
Test new concepts or limited-edition products in a bustling retail environment
Plenilunio's commitment to innovation and customer experience makes it an ideal partner for brands seeking to make a lasting impression in Madrid. The centre encourages collaborative opportunities, enabling businesses to work together and create synergistic activations that amplify their impact.
With its blend of local charm and international appeal, Plenilunio provides a vibrant canvas for brands to bring their vision to life. From fashion shows in the central atrium to tech demonstrations in pop-up spaces, the possibilities for engaging with customers are endless.... Read more
Spain, Europe
Demographics
% ABC1
59%
Avg. spend/visit
£29
Avg. dwell time/visit
93 mins
Men
41%
Women
59%
Weekly footfall
250,000
Age
(Z) 16-24 yrs - 25%
(Y) 25-39 yrs - 36%
(X) 40-58 yrs - 28%
(BB) 59-68 yrs - 11%
This data was provided by the location provider. Data is common to all spaces within the location.