For 45 days from 20 November, Liverpool Christmas Wonderland transforms Pier Head into the festive heart of the city: a covered real-ice rink, thrill rides, a grotto and an alpine village, all set against the Three Graces and the Mersey. This isn't a rink dropped into a car park; it's the centrepiece of Liverpool's official Christmas programme, in one of the most recognisable locations in the North West.
For a partner brand, that's a rare opportunity: a ready-made, city-scale festive destination to put your name to. Because the rink is fully covered, it trades rain or shine across all 45 days and because it sits on the Mersey Ferry terminal beside the Beatles statue and the museum quarter, it draws a constant stream of tourist and city-centre footfall on top of the Wonderland's own pull.... Read more