Pierhead is a historic waterfront area in Liverpool, offering a unique setting for experiential marketing and brand activations. Its iconic location and popular attractions make it ideal for engaging with both locals and tourists in this culturally rich city.
Key features:
Capacity to host up to 15,000 people
One expansive outside space available for brand promotions
Home to major cultural attractions and events
Stunning architectural backdrop of the 'Three Graces'
Year-round crowd puller with seasonal festivals
Transport links:
Ferry: Cross-river and Isle of Man ferry terminals on-site
Train: James Street and Liverpool Central stations nearby
Bus: Numerous routes serve Liverpool city centre
Cycling: Cycle paths along the waterfront
Nearby areas of interest:
Royal Albert Dock: Historic dock and leisure complex
Museum of Liverpool: Major cultural attraction
Tate Liverpool: Modern and contemporary art gallery
The Beatles Story: Popular tourist attraction
Liverpool ONE: Large open-air shopping complex
Pierhead's position as a key cultural and historical site in Liverpool, combined with its high footfall and diverse visitor base, creates excellent opportunities for engaging brand experiences. The mix of tourists, local residents, and business people offers a varied audience for impactful marketing campaigns in this iconic waterfront setting.... Read more
The North, England
Demographics
% ABC1
43%
Avg. spend/visit
£38
Avg. dwell time/visit
60 mins
Men
45%
Women
55%
Weekly footfall
200,000
Age
(Z) 16-24 yrs - 22%
(Y) 25-39 yrs - 38%
(X) 40-58 yrs - 32%
(BB) 59-68 yrs - 8%
This data was provided by the location provider. Data is common to all spaces within the location.