Zone 3 - Civic Link

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Description

Civic Link is a key pedestrian boulevard within Parramatta Square, designed as a vibrant, high-traffic connection between Parramatta’s transport hubs and the cultural precinct. With its wide open thoroughfare and direct sightlines through the heart of the square, this zone delivers a constant stream of commuters, office workers, students, residents, and visitors moving between the station, commercial towers, and PHIVE.

The space is highly adaptable, making it ideal for brand activations, pop-ups, and experiential campaigns that benefit from natural crowd flow and sustained dwell times. Its position within the square ensures visibility not only to passing audiences but also to those engaging with nearby retail, dining, and event spaces.

As part of Parramatta’s urban transformation, Civic Link offers brands a premium opportunity to integrate directly with Western Sydney’s fastest-growing business and cultural community, amplifying campaign reach in one of Australia’s most diverse and dynamic catchments.... Read more

Darcy St &, Macquarie St