What is the demographic breakdown of visitors to Parramatta Square?

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Accepted Answer

Parramatta Square attracts a steady stream of high-intent visitors each week, with 380000 people passing through. The average spend per visit is £30.00, and dwell time averages 30 minutes. 42% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 51% women and 49% men. In terms of age, 27% are 25–39, 31% are 40–58, 17% are 16–24, 25% are 59–68. With its strong footfall, affluent audience, and broad age distribution, Parramatta Square offers brands a commercially valuable environment to engage target customers.