One New Change attracts a steady stream of high-intent visitors each week, with 150000 people passing through. The average spend per visit is £29.00, and dwell time averages 71 minutes. 90% of visitors are from the ABC1 socioeconomic group, which includes professionals, managers, and high-income earners. The gender split is 58% women and 42% men. In terms of age, 46% are 25–39, 45% are 40–58, 1% are 16–24, 8% are 59–68. With its strong footfall, affluent audience, and broad age distribution, One New Change offers brands a commercially valuable environment to engage target customers.