Getting started:you've completed 0% of your lo:live journey
0%
Loading
Shopping Centres
Melbourne Central
New
Spaces at this location (0)
Main information
Description
Melbourne Central: CBD's Premier Destination for Innovative Brand Experiences
About Melbourne Central
Melbourne Central, located in the heart of Melbourne's CBD, offers an unparalleled platform for brand activations and experiential marketing. This iconic shopping centre provides an ideal setting for creating memorable brand experiences among a diverse audience of city workers, residents, and tourists.
Key Features
Over 300 retailers across five levels
Home to flagship stores of major brands
Located directly above Melbourne Central Station
Diverse audience including residents, tourists, families, and professionals
Mix of high-end retail and innovative experiences
Transport Links
Train: Melbourne Central Station (directly underneath)
Tram: Multiple routes serving Swanston and La Trobe Streets
Bus: Nearby routes serving the CBD
Melbourne Central offers a dynamic platform for brand activations, combining retail excellence with urban convenience. Its central location and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Melbourne.
About Melbourne Central
Melbourne Central, located in the heart of Melbourne's CBD, offers an unparalleled platform for brand activations and experiential marketing. This iconic shopping centre provides an ideal setting for creating memorable brand experiences among a diverse audience of city workers, residents, and tourists.
Key Features
Over 300 retailers across five levels
Home to flagship stores of major brands
Located directly above Melbourne Central Station
Diverse audience including residents, tourists, families, and professionals
Mix of high-end retail and innovative experiences
Transport Links
Train: Melbourne Central Station (directly underneath)
Tram: Multiple routes serving Swanston and La Trobe Streets
Bus: Nearby routes serving the CBD
Melbourne Central offers a dynamic platform for brand activations, combining retail excellence with urban convenience. Its central location and diverse audience provide the perfect stage for creating impactful brand moments in the heart of Melbourne.
Cnr LaTrobe and Swanston Streets,, Melbourne VIC 3000
Victoria
Demographics
% ABC141%
Avg. spend/visit£20
Avg. dwell time/visit60 mins
Men49%
Women51%
This data was provided by the Data Team
Floor plan
Ground Floor
