Leicester Square is the heart of London's West End, offering a prime location for experiential marketing and brand activations. Its high footfall and reputation as an entertainment hub make it ideal for engaging with a diverse, international audience.
Key features:
Over 2.5 million weekly visitors
85% of audience comprised of tourists and out-of-town visitors
One space available for brand promotions
52 red-carpet film premieres annually
Surrounded by theatres, cinemas, and major attractions
Transport links:
Underground: Leicester Square station on-site
Bus: Numerous routes serve the area
Cycling: Santander Cycles docking stations nearby
Nearby areas of interest:
Theatreland: London's main theatre district
Chinatown: Vibrant cultural area
Piccadilly Circus: Major tourist attraction
National Gallery: World-renowned art museum
Covent Garden: Popular shopping and entertainment area
Leicester Square's position as a global entertainment destination, combined with its extremely high footfall and diverse visitor base, creates exceptional opportunities for engaging brand experiences. The mix of tourists, theatre-goers, and local visitors offers a varied audience for high-impact marketing campaigns in one of London's most iconic locations.... Read more
London, England
Demographics
% ABC1
61%
Avg. spend/visit
£35
Avg. dwell time/visit
20 mins
Men
50%
Women
50%
Weekly footfall
2,318,283
Age
(Z) 16-24 yrs - 30%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 20%
(BB) 59-68 yrs - 15%
This data was provided by the location provider. Data is common to all spaces within the location.