Grand Central is a premium shopping and dining destination in Birmingham, offering a prime location for experiential marketing and brand activations. Its connection to Birmingham New Street station and diverse offerings make it ideal for engaging with a wide range of visitors.
Key features:
20 million annual visitors
Two spaces available inside the centre for brand promotions
Direct access to Birmingham New Street station
Premium fashion retailers and high-quality eateries
Connected to Bullring shopping complex via LinkStreet
Transport links:
Train: Direct access to Birmingham New Street station
Metro: Nearby stops on West Midlands Metro
Bus: Numerous routes serve Birmingham city centre
Car: Parking available at nearby facilities
Nearby areas of interest:
Bullring Shopping Centre: Major retail destination
Birmingham Museum and Art Gallery: Cultural attraction
Birmingham Hippodrome: Major theatre venue
Digbeth: Trendy area with street art and creative businesses
Victoria Square: Historic city square
Grand Central's position above Birmingham's main railway station, combined with its high footfall and diverse visitor base, creates excellent opportunities for engaging brand experiences. The mix of commuters, shoppers, and tourists offers a varied audience for impactful marketing campaigns in the UK's second-largest city.... Read more
The Midlands, England
Demographics
% ABC1
57%
Avg. spend/visit
£59
Avg. dwell time/visit
64 mins
Men
50%
Women
50%
Weekly footfall
384,615
Age
(Z) 16-24 yrs - 20%
(Y) 25-39 yrs - 35%
(X) 40-58 yrs - 26%
(BB) 59-68 yrs - 19%
This data was provided by the location provider. Data is common to all spaces within the location.